Live Workshop · Thursday, July 9 · 11-12:30 p.m. ET · On Zoom
You've built a business that makes good money.
In 90 minutes, find out why so little of it reaches you, and the move that changes it.
In 90 minutes, find out why so little of it reaches you, and the move that changes it.
Cash Flow Breakthrough is a live workshop with a former GE Capital CFO. You'll find the gap between what your business makes and what you keep, and walk out with the move that turns revenue you already have into profit you take home.
Cruz Gamboa
Former CFO · GE & GE Capital · NYU Stern MBA
Start here
Watch this first.
Six minutes with Cruz on where the money goes, and how to keep more of it.
"I've worked with dozens of financial experts over my 20 years in business, and the gap is almost always the same: they understand the numbers, the P&L, the balance sheet, and they're clueless about the actual business. Cruz is the opposite. He gives you the seven numbers you need to be watching as a CEO, and he sees the whole business and how to use the finances to scale it. He's almost like a business consultant and a scaling expert who works through the numbers. If you're making good money but it keeps going out the door to taxes, marketing, and team, get to one of his workshops. I can't recommend him highly enough."
— Shannon Granger, CEO and co-founder, Big Impact HQ
The Problem, In Cruz's Words
If this is you read the rest of this page.
You start a lot of months feeling good about revenue, then look up a quarter later with no real idea where the money went.
You've had months that were profitable on paper and still ended with the account nearly empty.
When the slow stretches hit, you move money around and push one payment back to cover another.
And underneath it, there's a worry you keep to yourself: that a couple of bad months could put the whole thing at risk.
If that landed, here's the first thing to hear:
You're not bad with money, and you didn't build the wrong business. You built one that grows without making you wealthier.
That's a specific problem, with a specific cause, and it's fixable.
Why It Happens
So why does this happen?
It comes down to where the money goes.
What your business earns moves through the account and right back out before it becomes something you keep.
Revenue climbs, the bank balance climbs, and you, the owner, are no wealthier for it.
Cruz calls that gap the Cash Void.
The reason you can't see it is that you've been reading the whole business through one number, the balance in your account, and that number only tells you part of the story.
Reading your business through your bank balance is like flying a plane on the fuel gauge alone. It tells you something, and it won't tell you you're losing altitude until you're already on the way down.
Why It Happens
So why does this happen?
It comes down to where the money goes.
What your business earns moves through the account and right back out before it becomes something you keep.
Revenue climbs, the bank balance climbs, and you, the owner, are no wealthier for it.
Cruz calls that gap the Cash Void.
The reason you can't see it is that you've been reading the whole business through one number, the balance in your account, and that number only tells you part of the story.
Reading your business through your bank balance is like flying a plane on the fuel gauge alone. It tells you something, and it won't tell you you're losing altitude until you're already on the way down.
Meet Your Host | Cruz Gamboa
Fortune 500 financial intel now on your side of the table.
Cruz Gamboa spent two decades reading businesses for a living, at a level most founders never get in the room with.
He sat in the CFO seat at GE and GE Capital for 20 years.
He closed more than $2 billion in deals, including one worth $800 million.
He holds an NYU Stern MBA and a Six Sigma Black Belt, and he's read enough companies to know that the difference between the ones that scale and the ones that stall is almost never effort. It's whether anyone is reading the right six numbers.
Anyone can use AI to run the numbers. Knowing which move those numbers are calling for is what 20 years in the seat buys you.
“Cruz saw exactly where my money was leaking and had excellent ideas to stop it quickly. He helped me get clarity on my revenue model, and I see my business now completely different than I had been. If you're a business owner who feels like you're working too hard for the margin you're getting,... the Cash Flow Accelerator is for you. Coming from someone who was just like you.”
— Brandon Bianco Founder, Dreampilot Films
The cost of waiting another year.
Picture the next 12 months if nothing about how you read the business changes.
You'll probably have a few more strong months.
Maybe you push from $1.2M to $1.5M.
Maybe you grind your way toward $2M.
And the question that started all of this is still sitting there at the end of it: are you actually keeping any more of what you make?
More revenue on a model that leaks just means the leak runs faster.
Let me be straight with you.
There's no version of this where more sales fixes it.
You've already run that experiment. You made more money, and the same gap came along for the ride, because more revenue amplifies whatever is already true underneath.
Here's what the gap costs you while it sits open:
Your decisions get more reactive.
The bigger the business gets, the heavier it feels, because every call is made on a bank balance instead of the numbers that actually predict what's coming.
Your best growth stays out of reach.
The bills get paid and your lifestyle has come a long way, and there's still never enough surplus to fund the bigger thing you set out to build.
The business keeps needing you for everything.
Stepping back stays hard, and a real break stays out of reach, because nothing runs without you in the middle of it.
Your decisions get more reactive.
The bigger the business gets, the heavier it feels, because every call is made on a bank balance instead of the numbers that actually predict what's coming.
Your decisions get more reactive.
The bigger the business gets, the heavier it feels, because every call is made on a bank balance instead of the numbers that actually predict what's coming.
Your decisions get more reactive.
The bigger the business gets, the heavier it feels, because every call is made on a bank balance instead of the numbers that actually predict what's coming.
Let me be straight with you.
There's no version of this where more sales fixes it.
You've already run that experiment. You made more money, and the same gap came along for the ride, because more revenue amplifies whatever is already true underneath.
Here's what the gap costs you while it sits open:
Your decisions get more reactive.
The bigger the business gets, the heavier it feels, because every call is made on a bank balance instead of the numbers that actually predict what's coming.
Your best growth stays out of reach.
The bills get paid and your lifestyle has come a long way, and there's still never enough surplus to fund the bigger thing you set out to build.
The business keeps needing you for everything.
Stepping back stays hard, and a real break stays out of reach, because nothing runs without you in the middle of it.
Your decisions get more reactive.
The bigger the business gets, the heavier it feels, because every call is made on a bank balance instead of the numbers that actually predict what's coming.
Your decisions get more reactive.
The bigger the business gets, the heavier it feels, because every call is made on a bank balance instead of the numbers that actually predict what's coming.
Your decisions get more reactive.
The bigger the business gets, the heavier it feels, because every call is made on a bank balance instead of the numbers that actually predict what's coming.
None of that is a revenue problem. It's a reading problem, and reading is a skill you can pick up in an afternoon.
Here's what you'll learn in the workshop.
Four things, in order, each one setting up the next.
The business keeps needing you for everything.
There are seven financial blind spots a founder can have. You'll score yourself on all seven and walk away knowing exactly which one to close first.
The six numbers that actually run your business.
Most founders track two: revenue and the bank balance. You'll learn all six, and the question each one answers. Am I safe. Am I profitable. Can I grow without the whole thing breaking. You'll know which ones to watch every week.
Your Cash Void, made visible.
This is the reason a profitable month can still leave you scrambling for cash. Once you can see the gap and give it a name, you know exactly what to fix.
The 1% move that frees up profit.
You'll learn how moving two levers, your pricing and your costs, by one to two percent each turns revenue you already have into profit you keep.
The business keeps needing you for everything.
Stepping back stays hard, and a real break stays out of reach, because nothing runs without you in the middle of it.
The six numbers that actually run your business.
Most founders track two: revenue and the bank balance. You'll learn all six, and the question each one answers. Am I safe. Am I profitable. Can I grow without the whole thing breaking. You'll know which ones to watch every week.
“I've met thousands of CFOs in the hundreds of deals I've put together, and I've never met one that identifies things as quickly as Cruz. If I had this system 20 years ago, I'd have another $20 million in the bank.”
— Corbin Cowan, President, Strategic Equity Partners, Inc.
The 1% Framework, in real numbers.
Inside the workshop, you'll learn the 1% Framework. It's the part founders don't quite believe until they see the math.
+1%
Your price, up
+
−1%
Your costs, down
+
≈30%
more profit you keep
Move your price up about 1%. Move your costs down about 1%
On the revenue already moving through your business, that can land as roughly 30% more profit you keep.
Same clients. Same offers. The business read correctly.
Inside the workshop, you'll learn the 1% Framework. It's the part founders don't quite believe until they see the math.
What's Included
What your seat includes.
The live 90-minute workshop on Zoom
In a small room, so Cruz teaches to the founders actually in it.
Your blind-spot scorecard, named and ranked
scored and ranked in the Scaling CFO online tool, so you leave knowing your number-one leak.
The six numbers, defined
With the ones to watch weekly marked for you.
The 1% Framework, ready to run on your own business
The exact method, in your hands.
Your included 1:1 Financial Scaling Session with Cruz
This is where your actual numbers come open, one to one with Cruz. He puts a real dollar figure on your Cash Void and hands you one specific move to make that week.
All of it, the workshop and the 1:1 with Cruz, is only $297.
"Cruz's CEO workshop was epic. The best time I've spent on my business in years, and the most valuable. This guy is a genius, operating on another level. I walked away with actionable steps I can take to improve my business in significant ways. Please attend. Your business deserves it. Your family deserves it."
— Craig Perra, Founder of The Mindful Habit System
What Most Founders Have Backwards
Here's what most founders have backwards.
They think clean books mean the business is handled. Bookkeeping records what already happened. Reading the business tells you what's about to.
Cruz has watched companies with spotless books, updated every single week, walk straight into a cash crisis, because someone was reporting the numbers and nobody was reading what those numbers predicted.
Keeping the books and reading the business are two different jobs. This workshop is the second one.
Two ways this goes from here.
Path 1 · The way you've run it
Keep score with your bank balance.
chase the next strong month, and hope the gap closes on its own. It's the way you've run the business for years, and the gap is still there.
Path 2 · Give Cruz 90 minutes
Find your blind spot and your Cash Void.
learn the six numbers that actually run the business, and walk out with the 1% move plus a 1:1 with Cruz that puts a real dollar figure on what you've been losing.
Show up, and it pays for itself.
Here's Cruz's promise. Show up to the workshop, bring your numbers, do the work in the room, and take your included 1:1 call with Cruz. If you do all of that and still don't leave with at least one specific way to find profit in your business, the workshop is free.
A note from Cruz
If you've spent years sensing the money should be adding up to more, and never had the numbers in front of you to see why, this is the 90 minutes that shows you. You'll leave with your number-one leak named and the move that closes it, plus a 1:1 with me to run it on your own figures. The room is small and the seats go.
Cruz Gamboa
FAQ
Questions founders ask
before they book.
What kind of businesses is this for?
Founders running roughly $500K to $3M who are good at selling and growing and were never taught to read the business through its numbers. The financial side of a business applies almost everywhere, so industry isn't the qualifier. It fits coaches, consultants, and course creators; agencies and professional services; SaaS and technology; e-commerce and product brands; health, dental, and wellness practices; retreat and wellness centers; and service-based product businesses. The one exception is heavy manufacturing, which needs a different cost-analysis engagement.
I'm already doing well, but I'm slammed. Is 90 minutes really worth it?
You leave with a result, not a page of notes: your blind spot named, your six numbers defined, and the 1% move ready to run. Ninety minutes, and the work is done.
Is this theory, or do I actually work on my own business?
You score yourself, name your Cash Void, and learn the framework live. The included 1:1 with Cruz then runs it on your actual figures and hands you one move for the week.
Can I bring my business partner or my operator?
Yes. The numbers land harder when the two people running the business see them together.
I already have a bookkeeper and an accountant. Isn't this handled?
Keeping the books and reading the business are two different jobs. Cruz has watched companies with clean books still walk into a cash crisis, because someone was reporting the numbers and nobody was reading what they predicted.
Finance has never been my strength. Will I be lost?
The room is built for founders who avoid their financials. Bring a beginner's hat, with nothing to prepare. The founders willing to look are the ones who get free.
I've sat through 'know your numbers' talks before. How is this different?
This one names the Cash Void most advisors never mention and sends you out with a concrete move, then runs it on your real numbers in the 1:1 with Cruz.
What happens after the workshop?
For founders ready to build the fix into the business, Cruz opens The Cash Flow Accelerator: 90 days with a Scaling CFO in the chair and a small peer cohort, under an hour a week of your time. There's no obligation, and the workshop stands on its own.
When is it, and how much?
Thursday, June 25, at 11:30 a.m. ET, live on Zoom. About 90 minutes of teaching and open Q&A. $297, including your 60-minute 1:1 Financial Scaling Session with Cruz.
Cash Flow Breakthrough is presented by Scaling CFO. Led by Cruz Gamboa.
Refund Policy · FTC Disclaimer · Earnings Disclaimer · Questions? Email [email protected]
Figures and examples on this page illustrate the mechanism Cruz teaches and are not a promise of results. Outcomes depend on your own business, margins, and execution.
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